Natural (as it relates to skincare ingredients)

Here's an honest one: "natural" doesn't automatically mean safe, gentle or better for your skin — and "synthetic" doesn't mean harmful. Poison ivy is natural. So is volcanic ash. Some of the most effective and skin friendly ingredients (like lab made hyaluronic acid) are synthetic.

 The real question is whether an ingredient is effective and safe — not where it came from. Always look past the buzzword.